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domenica 3 giugno 2012

Children of the Sun








Herbert List - Games in the water (1934)





«Essi erano i Children of the Sun. Per loro, così lontani dalla politica, gli affari, la carriera, era “vivere”. “Vivere” significava amicizia, amore libero, cultura del corpo, adorazione della natura e del sole». E’ l’illuminante lettura compiuta da Stephen Spender dei giovani uomini ritratti da Herbert List tra gli anni trenta e cinquanta. Parole che fanno luce sull’immaginario dell’estate ormai imminente.
Calvin Klein, confermando il suo dna minimalista, aggiunge alla freschezza e al vigore di Herbert List l’equilibrio geometrico di George Hoyningen-Huene, sgravando i suoi modelli nuotatori da ogni peso corporeo e mentale. Giorgio Armani per la campagna pubblicitaria della nuova fragranza “Essenza” di Acqua di Giò, firmata da Bruce Weber, plasma fluide divinità marine che si fondono con la spuma dell’oceano.
Dimentichiamoci delle incombenze del presente e lasciamoci ammaliare da questi tritoni dal canto di sirena! E leggerezza e autenticità saranno le insostituibili virtù delle nostre vacanze.

Article: Leonardo Iuffrida
Translation: Alessandro Mancarella

«They were the Children of the Sun. To them, far more than politics, business, self promotion, was “life”. “Life” consisted of friendship, free love, the cultivation of their own bodies, nature and the sun». Stephen Spender defined with this brilliant interpretation the young men pictured by Herbert List between the Thirties and the Fifties. Words able to shine a light on the upcoming summer imaginary.
Calvin Klein confirms its minimalist DNA and strengthens Herbert List’s freshness and vigour with George Hoyningen-Huene’s geometric balance, relieving its swimmer models of body and mental weight. Giorgio Armani creates fluid gods of the sea that merge together with the ocean foam in the last ad campaign of the new fragrance “Acqua di Giò Essenza”, directed by Bruce Weber.
Let’s forget our daily duties and fall for these mermen’s charms! Finally lack of thoughts and genuineness will be the irreplaceable virtues of our holidays.






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