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lunedì 19 marzo 2012

Olympic Fashion

"Bring it on" by Greg Vaughan
with River Viiperi & Sean Sulliva
for Surface June 2011


"Bring it on" by Greg Vaughan
with River Viiperi & Sean Sulliva
for Surface June 2011


"Bring it on" by Greg Vaughan
with River Viiperi & Sean Sulliva
for Surface June 2011


"Bring it on" by Greg Vaughan
with River Viiperi & Sean Sulliva
for Surface June 2011


David Beckham by David LaChapelle

Kraft-Stoffe (Fuels) by Alexi Lubomirski
for Vogue Germany May 2011




"Palestra" by Pejman Biroun Vand
for ViKTOR mag #1 - 2011


"The sound of Now" by Alasdair McLellan
for i-D magazine Summer 2011


Jonathan and Kevin Sam­paio
by Ellen von Unwerth for Tush - 2011


Jonathan and Kevin Sam­paio
by Ellen von Unwerth for Tush - 2011


Vivienne Westwood S/S 2012

Vivienne Westwood S/S 2012

"Sports Heroes" by Sam Scott Schiavo
for Name It magazine August/September 2010


"Palestra" by Pejman Biroun Vand
for ViKTOR mag #1 - 2011


"Palestra" by Pejman Biroun Vand
for ViKTOR mag #1 - 2011


"Color Match" by Matthew Sandager
with Joey Kirchner for WWD - 2011




Frankie Morello S/S 2012

Frankie Morello S/S 2012

Nicole Farhi S/S 2012

Antonio Azzuolo S/S 2012

Antonio Azzuolo S/S 2012

Antonio Azzuolo S/S 2012

Louis Vuitton S/S 2012

Louis Vuitton S/S 2012

Mugler S/S 2012

Mugler S/S 2012

Mugler S/S 2012

Moncler Gamme Bleu S/S 2012

Scaldate i muscoli!
Le Olimpiadi 2012 che si giocheranno a Londra sono vicine.
“Fammi sentire il tuo corpo parlare” cantava nel 1981 Olivia Newton-John in Physical, aprendo una stagione votata al culto del corpo che, ancora oggi, non sembra mostrare segni di cedimento. Nella moda sono stati Dolce & Gabbana a celebrare il matrimonio fra sport e glamour, portando avanti il motto di Giovenale mens sana in corpore sano. Le ultime collezioni maschili non sono da meno, con dettagli e tessuti mutuati dall’abbigliamento tecnico sportivo, oramai sempre più performante, utile, pratico, e oserei dire, dal design accattivante, quasi competitivo con la moda propriamente detta. Adidas e Nike hanno prodotto fibre fantascientifiche, risultato della più alta tecnologia, che reagiscono alla temperatura corporea e all’ambiente esterno, e si modellano come una seconda pelle regalando una comodità sbalorditiva. Zip e tasche nascoste trasformano i capi per una vita sempre più multitasking. I designer del fashion system hanno compreso le potenzialità di questo approccio allo stile, senza contare le linee di profumi maschili in versione sport, diventate una terza opzione fresca e leggera all’eau de parfum e all’eau de toilette. Perché l’uomo non ama compiere sacrifici per la moda, e necessita sempre più di unire forma e sostanza. Per oltrepassare i traguardi della vita e arrivare sempre al podio.

Article: Leonardo Iuffrida
Translation: Alessandro Mancarella

Warm up your muscles!
The 2012 London Olympics are almost here.
“Let me hear your body talk” used to sing Olivia Newton-John in 1981’s Physical, starting a new era dedicated to physical fitness that still survives today. In the fashion world Dolce & Gabbana have been celebrating the connection between sport and glamour, following Juvenal’s saying mens sana in corpore sano. Latest menswear collections do it too, with details and fabrics that recollect technical sportswear, which is always more performant, useful, practical, and I would dare to say, with a catchy design, almost competitive with fashion in the strict sense of the word. Adidas and Nike have produced sci-fi fibres as result of the highest technology, which react to blood heat and ambient temperature, and they mould as a second skin providing a stunning comfort. Hidden zip fasteners and pockets turn the garments for a multitasking life. The fashion designers well-understood the potential of this approach to style, not to mention the male fragrances’ lines in sports version, which are a fresher and lighter alternative to eau de parfum and eau de toilette. Because a man doesn’t like to make any sacrifice for Fashion and he needs more and more to combine matter and form to surpass life goals and arrive on the podium.

Paul Smith S/S 2012

Astrid Andersen S/S 2012
Photo by Copenhagen Fashion Week®


Astrid Andersen S/S 2012
Photo by Copenhagen Fashion Week®


Lucas Till by Brett Lloyd
for VMAN Spring-Summer 2011


Lucas Till by Brett Lloyd
for VMAN Spring-Summer 2011


Lucas Till by Brett Lloyd
for VMAN Spring-Summer 2011


Lucas Till by Brett Lloyd
for VMAN Spring-Summer 2011


"Kraft und Schӧnheit" by Tanausú Herrera
& Luke Abby for The Futurista


"Kraft und Schӧnheit" by Tanausú Herrera
& Luke Abby for The Futurista


Seth Kuhlmann by Greg Vaughan - 2011

"The Jarhead" by Michael Schwartz for VMAN - 2011



"City to Surf" by Jordan Graham
for Manuscript magazine


"City to Surf" by Jordan Graham
for Manuscript magazine


Dirk Bikkembergs S/S 2012

Willy Cartier by Philippe Gueguen

Frankie Morello S/S 2012

Frankie Morello S/S 2012

Acne S/S 2012

Michael Bastian S/S 2012

Nicole Farhi S/S 2012

Nicole Farhi S/S 2012

"There's always gonna be another mountain"
by Cameron McNee for Attitude 2011


"There's always gonna be another mountain"
by Cameron McNee for Attitude 2011


"There's always gonna be another mountain"
by Cameron McNee for Attitude 2011

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